RS Golf
RS Golf is a New Zealand-based golf distribution company co-founded by PGA Tour professional Ryan Fox and industry leader Sam Sullivan. Fox, who just won the 2026 Open Championship at Royal Birkdale to claim his first career major title, brings tour-level credibility to the Auckland-based venture, which was launched to bring premium international golf brands directly to New Zealand retailers, and golfers. The company pairs Fox's firsthand knowledge of elite-level competition with Sullivan's established distribution expertise in the local golf trade.
Fox has built one of New Zealand's strongest golf résumés, with 19 professional wins across multiple tours, including two PGA Tour titles, four DP World Tour wins, and now a major championship. Sullivan complements this with deep operational experience, having previously run Sam Sullivan Golf, an Auckland business distributing premium equipment to clubs, retailers, and fitters nationwide, including many brand launches over many years.
A flagship move for RS Golf was securing exclusive New Zealand distribution rights for Levelwear, a global athletic apparel brand focused on golf and licensed sports. The deal marked Fox's shift from longtime brand ambassador to business partner, reflecting RS Golf's broader approach: curating brands that meet tour-level standards, backed by a founder who has tested that gear under real competitive pressure.
Together, Fox and Sullivan built RS Golf on the idea that New Zealand golfers deserve the same caliber of product available in bigger global markets, without the friction of overseas ordering. Combining a now-major-winning tour player with a partner who understands local retail and club channels positions RS Golf to keep expanding its brand portfolio and strengthening New Zealand's golf equipment landscape.
Levelwear
Levelwear is a modern, athletic apparel brand spanning the golf, and licensed professional sports markets. Built on the belief that behind every great performance is a great team, Levelwear designs versatile, performance-driven apparel for life on the course, in the arena, and beyond. At its core, the brand celebrates connection, community, and the people who show up and move you forward, because who’s with you matters.
